We are extremely pleased with the amazing new write up that Nylon magazine have given us, 'Not your Grandmother's perfume'!
Take a look at the full feature from Nylon magazine here, or read some of the highlights below -
How DedCool Is Disrupting The Fragrance Industry
“As a child, I collected all the mini samples from the department stores. I loved fragrances so much, but never could translate them to my personal scent,” says Carina Chazanas, founder of rising fragrance line DedCool. Chazanas’s preoccupation with fragrance, identity, and how the two intersect, has followed her through her 21 years as a Los Angeles resident. Then, in June 2015, her prevailing interests became something more: She created her own line of unisex, vegan, cruelty-free, and non-toxic fragrances. Labeled “01” through “05,” it’s as though DedCool’s stripped identity is a tool in helping the user create their own scent identity, by cutting out the extremely gender-specific marketing that is typical of generic fragrances.
However, Chazanas’s personal aesthetic isn’t the only thing driving her up-and-coming indie label—she wants to push fragrance forward toward inclusivity. “I wanted to change the way of fragrance by making it ‘cool’ and natural. I decided there should be no gender attached to fragrance, as I wanted to smell masculine and have a lover smell the same,” she says about the mission of her brand. The line’s for-all vibe is visualized in the bar code logo, which de-genders the product.
